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Privacy policy

1. What does this Privacy Policy cover?

The privacy policy of valmierastaxi.lv reflects the attention we give to our customers’ privacy. Below we describe how information is collected and disclosed on www.valmierastaxi.lv and its versions for smart devices and mobile devices, hereinafter referred to as the Website. The term Website also includes the collection and processing of data through valmierastaxi.lv reminders and newsletters, social media, telephone and email.

Our activities are guided by the EU General Data Protection Regulation (GDPR), the personal data protection legislation of the Republic of Latvia, our data protection strategy and other applicable data protection rules. This privacy information, hereinafter referred to as the Privacy Policy, is addressed to the data subject referred to in the GDPR and IKS regulations, hereinafter referred to as the User, whose personal data is processed to provide the service.

Our Privacy Policy explains the following topics:

  • What personal data we collect and how:
    • Data we collect from Website users
    • Data we collect when you contact us
  • How we use personal data:
    • For marketing
    • To fulfil the company’s internal objectives
  • How we process and store data
    • Keeping the Privacy Policy up to date is important to us, so please review it regularly.

2. What personal data do we collect and how?

We record data every time you visit our Website, including when you browse the Website or use our services in another way.

We store, process and use the following data on our Website (the use of data is described in section 8):

Data related to the use of the Website:

  • The User’s activities on the Website, such as the pages or products viewed and added to the basket.
  • The type of device used to browse the Website, its software, IP address and location.
  • Data obtained through third parties, including social media and advertising platforms.
  • Cookies that are necessary to track the basket and use the Website.

Data recorded when you contact us:

  • The content of email correspondence between valmierastaxi.lv and external parties.
  • Interactions related to reminders, news and notifications, including opening reminders, newsletters and the links they contain.

3. How do we use personal data?

To provide customer support:

  • To respond to complaints and questions sent to customer support.

For marketing purposes and through the reminder service:

  • To inform you about new or potentially relevant products and opportunities.
  • To send special offers.
  • To make the Website experience more convenient, faster and more personal by showing products and information relevant to you first.
  • To display more personalised and relevant advertisements and banners based on the User’s behaviour.

For marketing purposes through third parties:

We may use third-party services for marketing purposes, for example to display advertisements on other websites or in search engines. These parties may use data we have collected on our Website to offer you more relevant advertisements. Information collected in this way is anonymous, and the third party has no access to data linked to the User’s identity. More detailed information is provided in section 9.

4. How can you opt out of our marketing communications and reminders?

The User has the right to opt out of reminders and newsletters containing special offers:

  • By contacting us using the contact details provided in section 12.

5. Cookie policy

Cookies must be stored to place an order on the Website and track the basket. A cookie does not contain personal information; it is an identification code that enables our Website to find the data needed for the next stage of a purchase. A cookie is linked to the user account and/or a specific User when logging in and/or making a purchase.

To create the best user experience and provide the best customer service, our Website also uses cookies through third-party software that does not associate the browsing behaviour obtained through cookies with a specific User.

6. How do we protect personal data?

valmierastaxi.lv respects the privacy of its customers and Users and considers it important that all personal data is protected and inaccessible to third parties. We also do not store data that is unnecessary for placing an order, monitoring security, achieving the company’s marketing objectives, improving the Website user experience or other relevant purposes described in the preceding sections.

We use organisational, technical and physical measures to protect data. We apply appropriate security measures to prevent unauthorised use and disclosure. For example, we regularly test the security of websites, databases, other systems and storage media, train employees, assess risks and have designated the necessary resources and action plans to deal with crisis situations. These measures enable us to respond quickly and effectively to data breaches, including cyberattacks and unauthorised access.

We notify the supervisory authority and the affected person (data subject) of an information security incident within a period of at least 72 hours after the incident.

7. What can Users do to protect their personal data?

valmierastaxi.lv does not request bank account passwords or credit card details on its Website or by email. If you receive a request for this information in our name by email or through another channel, please ignore it and notify us using the contact details in section 8 or the “Contact” menu links.

When using a public computer or another device, or an unsecured Wi-Fi network, always log out of your account and close the browser window after visiting the Website.

8. When do we share personal data with third parties?

We provide personal data to third parties to enable use of and shopping on the Website, order fulfilment and delivery, and the marketing of our products. Below is a list of third parties that may have access to personal data. All the service providers listed below must apply appropriate security measures when handling personal data, follow our Privacy Policy and comply with the law.

IT service providers:

valmierastaxi.lv uses third parties to manage, host, develop and maintain the security of its online environment and databases. They must apply appropriate security measures when handling personal data and comply with the law.

Marketing service providers:

We work with third parties that:

  • Provide email and direct marketing services;
  • Provide online advertising services;
  • Store databases containing customer information for the reasons described in this Privacy Policy;
  • Provide statistics and analysis relating to our marketing campaigns or use of the Website.

Website development:

We work with third parties to provide online and mobile users with a service that is as high-quality, safe and convenient as possible. This enables us to improve and develop the functionality and design of our environment, test and improve its operation, and analyse Website traffic and use.

Legal protection / government requests:

We may be legally required to provide personal data to law enforcement bodies or government authorities. We may also disclose personal data if we believe disclosure is necessary to comply with applicable laws; establish, exercise or defend legal claims; prevent and combat fraud and other unlawful activities; or protect the rights, property or safety of our users, employees or third parties.

9. How long do we retain data?

We retain personal data only for the reasons described in this Privacy Policy and for as long as we have a legal or business need to retain it.

10. Your right to access your data

We respect our customers’ rights concerning their personal data, including the right to request a copy of the personal data we hold. Please note that we can only provide data whose disclosure does not infringe intellectual property law or commercial law, does not harm the rights and freedoms of third parties and is not technically too complex.

11. Additional rights concerning personal data

We respect our customers’ rights concerning their personal data. Please note that we may have certain legal or accounting obligations to retain personal data.

The User may have the following additional rights concerning their data:

The right to restrict the use of your data:

For a justified reason, the User may have the right to restrict the use of their personal data. To do so, please contact us using the details in section 12 and submit a digitally signed request clearly explaining the reason and the changes requested regarding the use of the data. We will respond to the request within a period of at least 30 working days and may ask the User for additional information about the request.

12. Contact details

valmierastaxi.lv is responsible for collecting user and order data and storing it securely.
For requests and applications concerning personal data, please contact us using the following details:

valmierastaxi.lv
Valmiera, Rūpniecības iela 22A, LV-4201, Latvia

Email: info@valmierastaxi.lv
Telephone: +371 25242535

Technical operation of this Website

We use Photon for address suggestions and OSRM to calculate route distances and journey times. The addresses entered and the coordinates of selected locations are sent to the relevant service provider through the Website server to provide these functions. To display the map, the browser communicates with OpenStreetMap tile servers.

Your current location is used only after you press the button and grant browser permission. The coordinates are used to identify the address and calculate the route. GPS routes and reverse address lookup results are not cached on the Website server.

A Polylang cookie is used to remember the language selection. Your choice to dismiss the cookie notice is stored in this device’s browser. This version of the Website does not have analytics or advertising cookies installed.

The addresses and selected time for an unfinished journey are stored in this device’s browser localStorage with a 24-hour validity period. Expired drafts are no longer restored and are deleted the next time the page is opened. You can also delete the draft using the calculator’s “Clear” button. Precise GPS coordinates and the calculated fare are not saved in this draft.

The WhatsApp link opens a prepared message containing the route, selected time and estimated fare. The visitor chooses whether to send the message. The driver confirms the journey.

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